Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content.  This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000 results in a fraction of a second.  Since the Search Engines already have the information stored it makes returning that information very quick.   Next post I will get into a little bit more detail of the importance of getting your site fully indexed in order to get better conversion.

What is a Backlink?
A backlink is just a link from one website to another.  The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from.  In addition to a vote for a site or specific content a backlink is another way for the Search Engines to determine and validate what the content is on the site being linked to.  This is very important when you are trying to get your website seen in the Search Engines.  For more on how backlinking works and information on how to get the best benefits from them go to the  backlink page on DealerTrend.com.