In the first post we went over how to use the SEObook.com toolbar and RankChecker utility.  We also covered creating a keyword list.  This post is a follow up to that with an updated RankChecker report as well as some other tools that I tend to follow to make sure that the SEO is progressing the way that it should.   One of the interesting things about the way we build sites at DealerTrend with Dynamic SEO is that even though we target Google and follow their best practices all of our sites do very well in Yahoo and live.  Look at the Southlake report now verses the first report, both Yahoo and live are coming up on page one for most of the keywords.

Ranking Report for Classic Chevrolet in Fort Worth

Ranking Report for Classic Chevrolet in Dallas

Ranking Report for Classic Chevrolet in Grapevine

Ranking Report for Classic Chevrolet in Southlake

This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision.  There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will require that you use the steps outlined in this post.

If you have any question please feel free to comment, in an effort to get this information up I am afraid that the information ran together a little.

For those of you that attended my session at Digital Dealer, thank you and I apologize for the delay in getting this posted.

This short video is designed to show you how to monitor what people are saying about you on the web.  Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites.  Put yourself in a position to take action and keep you clients happy.  Unfortunately the clients that are unhappy about something at your dealership will quickly tell the world but won’t tell you so you can resolve their issue.   By being informed in a timely matter you will be able to make things right and then let the world know.