February 13, 2012 By Leave a Comment

Regional Autos Project

Getting motivated to make a difference

One thing that always seems to happen after a great conference is I get motivated to do something bigger than the norm. I think it would be safe to say that the Driving Sales Executive Summit created some serious motivation for everyone that was there. The event that the DrivingSales team put together was top notch and the speakers still have me motivated even 4 months later.

Taking projects off the shelf

We all have projects that we are working on all the time. All too often the really important ones get shelved or slowed for the squeaky wheels [Read more...]

Filed Under: Conversion, Reputation Management, SEO
November 22, 2011 By Leave a Comment

Setting Up Conversion Goals in Google Analytics

Out of the box, Google Analytics is basically just a hit counter with graphs — at least that’s the way it was described to me in the Google Analytics seminar that I attended earlier this year. The best information that you can gather will come from the customizations that you employ for your site’s goals and needs.

The easiest way to start is to determine the conversion process for your website. You’re spending money on marketing to get people to come to your site, but what is it that you want them to do there? From a business standpoint, you should be aiming to get users to “convert” by either calling the dealership or filling out a vehicle inquiry form. But how do you track that? [Read more...]

Filed Under: Conversion, Google Analytics, Internet Marketing Tagged With: , , , , ,
October 15, 2011 By Leave a Comment

Social Networking Sells

As I am going through draft posts that I have written, I came across this one. Not even sure why I hadn’t posted it yet. This message was very prevalent at DSES so I almost decided to wait and post it later. It is such an important message though that I don’t think it could be said enough times. What do you think? [Read more...]

Filed Under: Conversion, Reputation Management
February 7, 2011 By Leave a Comment

10 Content ideas for your automotive website or blog

Now that dealers are getting into blogging one of the top 3 questions that I get from dealers is what content should I put on my site. Although this is really a personal preference here are a few ideas. Maybe one will work for you or at least spark an idea that fits you and your dealership. two things that I would recommend is no matter what content theme that you decide on that you use a conversational tone and stick with your topic. [Read more...]

Filed Under: Branding, Conversion, SEO
February 5, 2011 By Leave a Comment

3 steps to success online for car dealerships

Step 1 to successful online car sales

Step one is really what not to do, but it is probably the most important thing to be successful online.

You need to know that there isn’t a magic bullet! I know this is something that comes up quite a bit in seminars and on the automotive social sites, but there are far too many dealers not listening. Stop looking for the quick fix solution to selling cars online because there isn’t one. Once you accept that there isn’t an “instant on” product that will sell more cars online then you can start to separate the snake oil salespeople from the vendors that will become your long term partners and move on to step 2. [Read more...]

Filed Under: Branding, Conversion
December 10, 2010 By 3 Comments

The secret to conversion is connecting the dots

Converting web visitors into leads on your car dealership website

Conversion isn’t near as mystical as it is made out to be.  Just like SEO there are some basic principles that when applied just work. For the same reason wheels are always round and have no need to be reinvented so to is the techniques that work for conversion.  This video will show you how [Read more...]

Filed Under: Conversion, Google Analytics, Internet Marketing, SEO Tagged With: , , , , , , ,