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	<title>Selling Cars Online Academy</title>
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		<title>Longtail search</title>
		<link>http://www.sellingcarsonlineacademy.com/longtail-search/</link>
		<comments>http://www.sellingcarsonlineacademy.com/longtail-search/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 23:27:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[longtail search]]></category>

		<guid isPermaLink="false">http://www.sellingcarsonlineacademy.com/?p=354</guid>
		<description><![CDATA[Matt Cutts and Longtail Search In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search.  With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.]]></description>
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		<title>Google Analytics Campaign Tracking</title>
		<link>http://www.sellingcarsonlineacademy.com/google-analytics-campaign-tracking/</link>
		<comments>http://www.sellingcarsonlineacademy.com/google-analytics-campaign-tracking/#comments</comments>
		<pubDate>Mon, 11 May 2009 22:34:06 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[More Google Stuff]]></category>
		<category><![CDATA[Tools of the Trade]]></category>
		<category><![CDATA[Automotive Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.sellingcarsonlineacademy.com/?p=25</guid>
		<description><![CDATA[This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision.  There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will require that you use the steps outlined [...]]]></description>
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		<title>Google Alerts to monitor web noise about your dealership</title>
		<link>http://www.sellingcarsonlineacademy.com/google-alerts-to-monitor-web-noise-about-your-dealership/</link>
		<comments>http://www.sellingcarsonlineacademy.com/google-alerts-to-monitor-web-noise-about-your-dealership/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 17:11:24 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[More Google Stuff]]></category>
		<category><![CDATA[Tools of the Trade]]></category>
		<category><![CDATA[Automotive Internet Marketing]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=19</guid>
		<description><![CDATA[This short video is designed to show you how to monitor what people are saying about you on the web.  Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites.  Put yourself in a position to take action and keep you clients happy. [...]]]></description>
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		<title>Google Analytics to get the most out of your marketing</title>
		<link>http://www.sellingcarsonlineacademy.com/google-analytics-to-get-the-most-out-of-your-marketing/</link>
		<comments>http://www.sellingcarsonlineacademy.com/google-analytics-to-get-the-most-out-of-your-marketing/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 15:56:59 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Tools of the Trade]]></category>
		<category><![CDATA[measure]]></category>
		<category><![CDATA[optimize]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=17</guid>
		<description><![CDATA[Keep track of your successes and failures with Analytics. What&#8217;s working, what&#8217;s not and how can you make it better? Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure the results. There are many analytics [...]]]></description>
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		<title>How to manage your Google Local Business Directory listing</title>
		<link>http://www.sellingcarsonlineacademy.com/how-to-manage-your-google-local-business-directory-listing/</link>
		<comments>http://www.sellingcarsonlineacademy.com/how-to-manage-your-google-local-business-directory-listing/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 00:29:00 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[More Google Stuff]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=16</guid>
		<description><![CDATA[Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings.  However it is a gigantic task to make sure that all of the businesses have correct information.  Below is a video of how to log into Google and add or edit [...]]]></description>
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		<title>The importance of being indexed by the Search Engines</title>
		<link>http://www.sellingcarsonlineacademy.com/the-importance-of-being-indexed-by-the-search-engines/</link>
		<comments>http://www.sellingcarsonlineacademy.com/the-importance-of-being-indexed-by-the-search-engines/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 06:38:37 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[More Google Stuff]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=11</guid>
		<description><![CDATA[Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don&#8217;t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the &#8216;Home&#8217; page indexed [...]]]></description>
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		<title>What is web indexing?</title>
		<link>http://www.sellingcarsonlineacademy.com/what-is-web-indexing/</link>
		<comments>http://www.sellingcarsonlineacademy.com/what-is-web-indexing/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 23:13:29 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car dealership website]]></category>
		<category><![CDATA[web indexing]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=12</guid>
		<description><![CDATA[Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content.  This process is called indexing and is what makes it possible for a search for &#8220;pizza&#8221; to return 218,000,000 [...]]]></description>
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		<title>Backlinks &#8211; just one of the pieces to SEM and SEO</title>
		<link>http://www.sellingcarsonlineacademy.com/back-links-one-of-the-pieces-to-sem-and-seo/</link>
		<comments>http://www.sellingcarsonlineacademy.com/back-links-one-of-the-pieces-to-sem-and-seo/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 18:25:00 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Back link]]></category>
		<category><![CDATA[backlink]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=9</guid>
		<description><![CDATA[What is a Backlink? A backlink is just a link from one website to another.  The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from.  In addition to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Search Engine Marketing and Optimization simply explained for car dealers</title>
		<link>http://www.sellingcarsonlineacademy.com/search-engine-marketing-and-optimization-simply-explained-for-car-dealers/</link>
		<comments>http://www.sellingcarsonlineacademy.com/search-engine-marketing-and-optimization-simply-explained-for-car-dealers/#comments</comments>
		<pubDate>Sat, 31 May 2008 17:35:51 +0000</pubDate>
		<dc:creator>mikefitzpatrick</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Automotive Internet Marketing]]></category>
		<category><![CDATA[car dealership]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://dealertrend.com/blog/?p=8</guid>
		<description><![CDATA[Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms.  To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and [...]]]></description>
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