http://www.sellingcarsonlineacademy.com Helping your dealership sell cars on the Internet Thu, 28 May 2009 16:53:26 +0000 http://backend.userland.com/rss092 en In the first post we went over how to use the SEObook.com toolbar and RankChecker utility.  We also covered creating a keyword list.  This post is a follow up to that with an updated RankChecker report as well as some other tools that I tend to follow to make sure ... http://www.sellingcarsonlineacademy.com/2009/05/classic-chevrolet-project-seo-results-part-ii/ This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision.  There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will require that ... http://www.sellingcarsonlineacademy.com/2009/05/google-analytics-campaign-tracking/ Everyone is the best at SEO So by now you have heard of SEO and the importance of being found in the Search Engines.  Not only have you heard about it, but every vendor that walks in your door is probably telling you how they do it better than anyone ... http://www.sellingcarsonlineacademy.com/2009/04/classic-chevrolet-website-project-and-seo-results/ This short video is designed to show you how to monitor what people are saying about you on the web.  Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites.  Put yourself in a position to take action ... http://www.sellingcarsonlineacademy.com/2009/02/google-alerts-to-monitor-web-noise-about-your-dealership/ Keep track of your successes and failures with Analytics. What's working, what's not and how can you make it better? Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure ... http://www.sellingcarsonlineacademy.com/2009/01/google-analytics-to-get-the-most-out-of-your-marketing/ Google has done a great job at getting the most relevant local businesses to the top of their search with Google Local Business Listings.  However it is a gigantic task to make sure that all of the businesses have correct information.  Below is a video of how to log into ... http://www.sellingcarsonlineacademy.com/2008/11/how-to-manage-your-google-local-business-directory-listing/ Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don't even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships ... http://www.sellingcarsonlineacademy.com/2008/09/the-importance-of-being-indexed-by-the-search-engines/ Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content.  This process is called indexing and is what makes it possible for a search ... http://www.sellingcarsonlineacademy.com/2008/06/what-is-web-indexing/ What is a Backlink? A backlink is just a link from one website to another.  The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking ... http://www.sellingcarsonlineacademy.com/2008/06/back-links-one-of-the-pieces-to-sem-and-seo/ Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms.  To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what ... http://www.sellingcarsonlineacademy.com/2008/05/search-engine-marketing-and-optimization-simply-explained-for-car-dealers/