Take Away from Driving Sales 2011 “Get of the Couch!”
I am sitting at the airport in Las Vegas waiting for my plain to head back to Reno after the Driving Sales Executive Summit thinking of the take aways from the week. First of all, what a great conference with outstanding speakers and a great message.
For me the biggest take away was that the message that has been being said over and over by a few vendors and a few dealers seems to be getting louder. The message of; start building relationships online like it was the showroom in 1950. If you sincerely take care of your customers as if they were life long friends instead of a paycheck the word will spread and your “paycheck” will be just fine. Gary Vaynerchuk powered this message home with such passion that I hope the dealers both in the room and back at the dealerships heard it loud and clear.
If you have been sitting on the sidelines trying not to be the guy or gal in the public eye, STOP IT! I don’t care if you are a salesperson or the owner of a store, if you have any desire to be better than average you HAVE TO get yourself out there. If you still are thinking that isn’t true you are going to have a rude awakening when you wake up one morning and realize that your closest competitor is six months or a year a ahead of you. You will be in a position of playing catch up that you aren’t going to like. Let’s face it 2nd in this game is as good as page 2 on the Google Search page, you might as well not even be there.
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