As I sit here and try and come up with what to write it occurs to me that my first post really should be about this blog and what your benefit will be from coming back and reading it often or utilizing the RSS feed to stay up to date.So here it is:  My goal for this blog is to inform and educate you as a dealer about what is happening on the Internet, from terms that you have heard and may not fully understand to those that are complete Greek.  After having spent over ten years in the car business, and having been on this side of things for a little over four years it has become very apparent just how far out of the technical loop dealerships are.  This “gap” has created great distrust by some dealerships, and complete gullibility in others.  Both of which are understandable yet avoidable if information can be presented in an easy to digest format.  I have chosen a blog format to present this information so that you can ask questions and interact with other dealerships that are in the same boat as you.

The other reason for creating this blog is to help maintain communication with our clients.  Customer service is a big deal for us here at DealerTrend and sometimes it is easy to loose touch with our clients, especially when they are content and have no need to contact us.  I would like this blog to be a venue for any dealership; client or not to learn what is available on the World Wide Web in order to maximize results and avoid being scammed by companies that target the less technically inclined.

Please come back often as I will do my best to come up with information that is of use to you.

Mike Fitzpatrick