In the first post we went over how to use the SEObook.com toolbar and RankChecker utility.  We also covered creating a keyword list.  This post is a follow up to that with an updated RankChecker report as well as some other tools that I tend to follow to make sure that the SEO is progressing the way that it should.   One of the interesting things about the way we build sites at DealerTrend with Dynamic SEO is that even though we target Google and follow their best practices all of our sites do very well in Yahoo and live.  Look at the Southlake report now verses the first report, both Yahoo and live are coming up on page one for most of the keywords.

Ranking Report for Classic Chevrolet in Fort Worth

Ranking Report for Classic Chevrolet in Dallas

Ranking Report for Classic Chevrolet in Grapevine

Ranking Report for Classic Chevrolet in Southlake

Simply put the major Search Engines use software programs called robots (also known as spiders, or crawlers) to go from link to link through the Internet in order to discover and catalog websites and their content.  This process is called indexing and is what makes it possible for a search for “pizza” to return 218,000,000 results in a fraction of a second.  Since the Search Engines already have the information stored it makes returning that information very quick.   Next post I will get into a little bit more detail of the importance of getting your site fully indexed in order to get better conversion.