Selling Cars Online Academy » Automotive Internet Marketing

Review from #DD9 Las Vegas

netbizcoach — Fri, 15 Oct 2010 17:37:22 +0000

Digital Dealer 9 was a success

Thank you to the team at Digital Dealer, the Vendors and of course the Dealers!

Were back from Digital Dealer 9 and it was a great success all the way around. There were more vendors and more dealers than at any of the previous shows which provided a great environment for learning and meeting new friends. Digital Dealer 9 in Las Vegas was the 4th conference that I have attended and one thing is certain, dealers are committing to digital education more than ever. From the first conference that I attended to this one the content that is being taught and the questions that are being asked are better each time. So I would like to commend the dealers for pushing the limits and continuing to learn and bring the automotive industry to a new level.

Just in case you missed “New Ideas in Hub Marketing with WordPress”

If you weren’t able to attend Digital Dealer 9 in Las Vegas, were there and missed my session, or saw it and want the videos on WordPress Hub Marketing I have added a form to the Selling Cars Online Academy to sign up and get videos emailed to you.

How to ask your customers to post a review

netbizcoach — Wed, 29 Sep 2010 21:46:05 +0000

With the importance of online reputation management it is very important to ask your happy customers for a review right? Well even though you ask, each visit to Google Places shows you with the same number of reviews. The reason is that even though your customers have great intention when they tell you they will write you a glowing review, they get caught up in the day to day and don’t have time to invest mind share into learn how to post the review. They think that it is going to take an hour of their valuable time and put it off for later, and of course later never comes. This post on how to get Google reviews will help you get more reviews by demonstrating how easy it is to do.

Google Analytics Campaign Tracking

netbizcoach — Mon, 11 May 2009 15:34:06 +0000

This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision. There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will require that you use the steps outlined in this post.

If you have any question please feel free to comment, in an effort to get this information up I am afraid that the information ran together a little.

For those of you that attended my session at Digital Dealer, thank you and I apologize for the delay in getting this posted.

Google Alerts to monitor web noise about your dealership

netbizcoach — Wed, 18 Feb 2009 17:11:24 +0000

This short video is designed to show you how to monitor what people are saying about you on the web. Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites. Put yourself in a position to take action and keep you clients happy. Unfortunately the clients that are unhappy about something at your dealership will quickly tell the world but won’t tell you so you can resolve their issue. By being informed in a timely matter you will be able to make things right and then let the world know.

Search Engine Marketing and Optimization simply explained for car dealers

netbizcoach — Sat, 31 May 2008 10:35:51 +0000

Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms. To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and the value that it has, and then break it down into its parts in future posts. You will find there is no mystery to successful SEM or SEO, just some basic concepts followed though with quality and effort.

What exactly is Search Engine Marketing (SEM)? The answer to this question will vary a little depending on who you ask, but in general SEM is taking an action to be found in the results of a search performed using one of the various search engines by a person browsing the Internet. The intent is to be seen in order to sell a product, service, or idea. SEM includes paid marketing like banner ads and paid per click advertising as well as free advertising like organic search, social, and viral marketing (all aspects that I will cover in coming posts)

Is Search Engine Marketing (SEM) as important as all of the hype? Since the beginning of the Internet the potential for profit has been apparent in both sales and advertising. So getting your company name, brand, or products in front of potential buyers as they were browsing the Internet was a great way to be seen. Since the widespread adoption of Google over the last four years or so, coupled with their ability to put specific products in front of people as they are looking for that product has increased the marketing potential one hundred fold. Imagine if you picked up a newspaper, and while looking at the front page decided that you want to see all of the 2006 Ford F-150′s at which point the newspaper rearranged itself to display all 2006 Ford F-150 classifieds and articles for you to see. At the same time the newspaper brought up these all of the advertising shifted to the companies that have products or services for F-150 owners and potential owners. Then the next time you pick up a newspaper it remembers what you searched for last time, this is just a fraction of what Google can do. With up to 80% of potential car buyers doing some sort of research online before buying, yes SEM is worth all the Hype. Just be careful and do some research before making any decisions regarding paying for SEM or SEO services as there are companies out there that will take advantage of your lack of knowledge.

Over the coming weeks I am going to break down the components of SEO, kind of a glossary of terms to help as you talk to SEM/SEO companies and web site companies.

Mike