This post and videos describes how you can use Google Analytics to track your marketing campaigns with precision.  There is a lot of information already available in your Google Analytics that can help you in monitoring you website successes as well as failures, but tracking offline market will require that you use the steps outlined in this post.

If you have any question please feel free to comment, in an effort to get this information up I am afraid that the information ran together a little.

For those of you that attended my session at Digital Dealer, thank you and I apologize for the delay in getting this posted.

Keep track of your successes and failures with Analytics. What’s working, what’s not and how can you make it better?

Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure the results.

There are many analytics tools available to track your website. They all have positives and negatives. No matter which tool you implement it is only as good as the business decision that you can derive from it.

Google Analytics on your car dealership website

I like using GA for a few reasons;
• Used properly the information that is available is more than ample in making important business decisions.
• full transparency - it would be dificult to manipulate the information that you can see in order to highlight strengths or downplay weaknesses. What you see is what you get.
• it is very easy to set up and start using.
• With a little planning you can get metrics on how effective your offline advertising is. This can potentialy give you an ROI swing in the tens of thousands of dollars per month.

Sign up for email updates for more information. Coming soon: How to set up GA and tips and tricks to get the most out of your analytics.

Note: all DealerTrend clients make sure to give us a call whenever you start a marketing campaign. We will consult with you on how to track the traffic that gets generated to your website.