With the importance of online reputation management it is very important to ask your happy customers for a review right? Well even though you ask, each visit to Google Places shows you with the same number of reviews. The reason is that even though your customers have great intention when they tell you they will write you a glowing review, they get caught up in the day to day and don’t have time to invest mind share into learn how to post the review. They think that it is going to take an hour of their valuable time and put it off for later, and of course later never comes. This post on how to get Google reviews will help you get more reviews by demonstrating how easy it is to do.
How to ask your customers to post a review
Google Alerts to monitor web noise about your dealership
This short video is designed to show you how to monitor what people are saying about you on the web. Using Google Alerts you will be notified immediately if someone is mentioning your dealership in blogs, forums, websites, or even news sites. Put yourself in a position to take action and keep you clients happy. Unfortunately the clients that are unhappy about something at your dealership will quickly tell the world but won’t tell you so you can resolve their issue. [Read more...]
The importance of being indexed by the Search Engines
Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don’t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO.
For most dealerships, especially franchise dealerships getting the ‘Home’ page indexed usually isn’t the problem, the problem is getting the rest of the site seen and available for possible buyers. Keep in mind that the main purpose of the Search Engines is to return the most relevant page for each individual search, so when you only have one or a few pages indexed you are limiting the ability of your website and your inventory to be found.
To see how many pages your site has indexed in Google and Yahoo run the following searches.
Google search for “site:www.yoursitedomain.com” to determine what Google has indexed for your site. Yahoo search “www.yoursitedomain.com” will give you a picture of what Yahoo has. You should have at least as many pages indexed as you have vehicles in inventory. Having your website indexed isn’t the only thing you need to do for SEO but it is definitely required before you can do anything else.