Keep track of your successes and failures with Analytics. What’s working, what’s not and how can you make it better?
Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure the results.
There are many analytics tools available to track your website. They all have positives and negatives. No matter which tool you implement it is only as good as the business decision that you can derive from it.
Google Analytics on your car dealership website
I like using GA for a few reasons; [Read more...]