Monitor your traditional marketing with web analytics. While advertising on TV, radio, newspaper, or even direct mail and email. You owe it to yourself and your dealership to measure the results.

There are many analytics tools available to track your website. They all have positives and negatives. No matter which tool you implement it is only as good as the business decision that you can derive from it.

Google Analytics on your car dealership website

I like using GA for a few reasons;
• Used properly the information that is available is more than ample in making important business decisions.
• full transparency – it would be dificult to manipulate the information that you can see in order to highlight strengths or downplay weaknesses. What you see is what you get.
• it is very easy to set up and start using.
• With a little planning you can get metrics on how effective your offline advertising is. This can potentialy give you an ROI swing in the tens of thousands of dollars per month.

Sign up for email updates for more information. Coming soon: How to set up GA and tips and tricks to get the most out of your analytics.

Note: all DealerTrend clients make sure to give us a call whenever you start a marketing campaign. We will consult with you on how to track the traffic that gets generated to your website.

Here is the link to Google’s Conversion University with videos on using Google Analytics.