Longtail search

Matt Cutts and Longtail Search In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search.  With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.

The importance of being indexed by the Search Engines

Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don’t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO. For most dealerships, especially franchise dealerships getting the ‘Home’ page indexed [...]

Backlinks – just one of the pieces to SEM and SEO

What is a Backlink? A backlink is just a link from one website to another.  The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from.  In addition to [...]

Search Engine Marketing and Optimization simply explained for car dealers

Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms.  To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and [...]