Selling Cars Online Academy » SEO

Review from #DD9 Las Vegas

netbizcoach — Fri, 15 Oct 2010 17:37:22 +0000

Digital Dealer 9 was a success

Thank you to the team at Digital Dealer, the Vendors and of course the Dealers!

Were back from Digital Dealer 9 and it was a great success all the way around. There were more vendors and more dealers than at any of the previous shows which provided a great environment for learning and meeting new friends. Digital Dealer 9 in Las Vegas was the 4th conference that I have attended and one thing is certain, dealers are committing to digital education more than ever. From the first conference that I attended to this one the content that is being taught and the questions that are being asked are better each time. So I would like to commend the dealers for pushing the limits and continuing to learn and bring the automotive industry to a new level.

Just in case you missed “New Ideas in Hub Marketing with WordPress”

If you weren’t able to attend Digital Dealer 9 in Las Vegas, were there and missed my session, or saw it and want the videos on WordPress Hub Marketing I have added a form to the Selling Cars Online Academy to sign up and get videos emailed to you.

Longtail search

netbizcoach — Wed, 16 Jun 2010 23:27:56 +0000

Matt Cutts and Longtail Search

In this video Matt Cutts discusses a new update to Googles algorithm as it relates to longtail search. With our long time focus on longtail we have been seeing a steady increase over the last few years in how people search so this comes as no surprise.

The importance of being indexed by the Search Engines

netbizcoach — Sun, 21 Sep 2008 23:38:37 +0000

Getting your site indexed by the Search Engines is step one to SEO. If Google, Yahoo, MSN, or the other Engines don’t even know that your site and pages exists then the odds of it coming up as the number one hit is ZERO.
For most dealerships, especially franchise dealerships getting the ‘Home’ page indexed usually isn’t the problem, the problem is getting the rest of the site seen and available for possible buyers. Keep in mind that the main purpose of the Search Engines is to return the most relevant page for each individual search, so when you only have one or a few pages indexed you are limiting the ability of your website and your inventory to be found.
To see how many pages your site has indexed in Google and Yahoo run the following searches.
Google search for “site:www.yoursitedomain.com” to determine what Google has indexed for your site. Yahoo search “www.yoursitedomain.com” will give you a picture of what Yahoo has. You should have at least as many pages indexed as you have vehicles in inventory. Having your website indexed isn’t the only thing you need to do for SEO but it is definitely required before you can do anything else.

Backlinks – just one of the pieces to SEM and SEO

netbizcoach — Fri, 06 Jun 2008 11:25:00 +0000

What is a Backlink?
A backlink is just a link from one website to another. The reason that backlinking is getting so much attention is because the Search Engines see each unique backlink as a vote for the site that it is linking to by the site that it is linking from. In addition to a vote for a site or specific content a backlink is another way for the Search Engines to determine and validate what the content is on the site being linked to. This is very important when you are trying to get your website seen in the Search Engines. For more on how backlinking works and information on how to get the best benefits from them go to the backlink page on DealerTrend.com.

Search Engine Marketing and Optimization simply explained for car dealers

netbizcoach — Sat, 31 May 2008 10:35:51 +0000

Without a doubt the biggest topic of discussion and confusion in our industry right now is Search Engine Marketing in its many forms. To help shed some light on this subject and how it relates to the car business I am going to first start with a summary of what Search Engine Marketing is and the value that it has, and then break it down into its parts in future posts. You will find there is no mystery to successful SEM or SEO, just some basic concepts followed though with quality and effort.

What exactly is Search Engine Marketing (SEM)? The answer to this question will vary a little depending on who you ask, but in general SEM is taking an action to be found in the results of a search performed using one of the various search engines by a person browsing the Internet. The intent is to be seen in order to sell a product, service, or idea. SEM includes paid marketing like banner ads and paid per click advertising as well as free advertising like organic search, social, and viral marketing (all aspects that I will cover in coming posts)

Is Search Engine Marketing (SEM) as important as all of the hype? Since the beginning of the Internet the potential for profit has been apparent in both sales and advertising. So getting your company name, brand, or products in front of potential buyers as they were browsing the Internet was a great way to be seen. Since the widespread adoption of Google over the last four years or so, coupled with their ability to put specific products in front of people as they are looking for that product has increased the marketing potential one hundred fold. Imagine if you picked up a newspaper, and while looking at the front page decided that you want to see all of the 2006 Ford F-150′s at which point the newspaper rearranged itself to display all 2006 Ford F-150 classifieds and articles for you to see. At the same time the newspaper brought up these all of the advertising shifted to the companies that have products or services for F-150 owners and potential owners. Then the next time you pick up a newspaper it remembers what you searched for last time, this is just a fraction of what Google can do. With up to 80% of potential car buyers doing some sort of research online before buying, yes SEM is worth all the Hype. Just be careful and do some research before making any decisions regarding paying for SEM or SEO services as there are companies out there that will take advantage of your lack of knowledge.

Over the coming weeks I am going to break down the components of SEO, kind of a glossary of terms to help as you talk to SEM/SEO companies and web site companies.

Mike